5 September 2025¶
Weekly Summary
Weekly Summary for 5 September 2025
Dear Numbers Community,
Happy Friday! It’s Sofia here with our monthly wrap-up as we step into September. This week moved fast at Taipei Blockchain Week, and our marketing engine is picking up speed in a very focused way.
At TBW, our “ProofSnap for Beer” campaign brought a lot of friendly faces to our booth. The dinosaur costume made people smile and stop for photos, and those moments turned into real conversations about verified content. This offline energy is feeding our online funnels as we move into September.
The biggest news is that Capture is approved by Google for promotion. This gives us a strong channel to reach new users at scale with safe, compliant ad campaigns. With Google promotion live for Capture, we can test creatives quickly, learn what messages work best, and then push those learnings into ProofSnap growth. We will focus on a few clear metrics: installs, activation into first verified post, and cost per verified asset. The goal is not just downloads, it is real, verified content made by real people.
On the BD side, we pushed forward while keeping things low-key. Sherry is exploring a Token 2049 panel with two potential partners. Steffen had a promising call with a web3 infrastructure startup about co-marketing and tech integration, and he’s opening chats with two content platforms for collaboration. We also joined a private Discord group to reach contacts at a major exchange. In addition, White Fang scheduled a PoC meeting next Tuesday with a sustainability-focused company. Once any of these are confirmed, we will share full details with you.
As we enter this new month, the excitement is only growing. With TBW wrapping up, new opportunities are opening through the leads, partnerships, and campaigns we launched there. Our focus will be on turning these sparks into lasting collaborations, and on continuing to push ProofSnap forward as a key tool for digital trust.
Thank you, as always, for walking this journey with us. Your support gives life to every campaign, every product update, and every new partnership. Together, we’re shaping a stronger, more transparent digital future.
Cheers, and have a lovely weekend there!
Sofia Yan Co-founder & CGO, Numbers Protocol